Grazie Milano! Workshop with Tecne on improving the Autostrada!

Absolutely thrilled to share highlights from our recent trip to Milano where we visited the incredible team at Tecne – Gruppo Autostrade per l’Italia! 🇮🇹✨

As admirers of Jock Kinneir and Margaret Calvert, we never shy away from a deep dive into innovative approaches to information and highway design.
What we experienced, however, far exceeded our expectations.

Special thanks to the people of Tecne who welcomed and received us just as they would in their home. Thank you, Ennio Cascetta and NET Engineering’s Giovanni Acciaro for their inspiring presentations! Ennio’s insights on the beauty of train stations and its profound impact on user well-being and urban vitality were awe-inspiring. 💐

During our visit, we conducted two workshops:

✏️ Sketch Milano: a city orientation exercise
We had the team draw Milano from memory, replicating our ‘Draw Rotterdam’ project. It was fascinating to see how personal habits and the way we live the city, favorite spots like cafes, gelaterias, and shops shape our mental maps of our cities.

🛣️ The road sign: a navigation challenge
We analyzed access roads at Joburg airport, brainstorming various reorganization and clarity strategies.

We returned to Amsterdam brimming with inspiration and energy. Grazie, Milano! Looking forward to our next meet! 🌟

See video here: https://www.linkedin.com/posts/tecne-gruppo-autostrade-per-l-italia_ispirare-progettare-wayfinding-activity-7219652860706263042-LfYn?utm_source=share&utm_medium=member_desktop