Orchestrating information for a seamless passenger experience.

In a complex environment like an international airport, multiple parties communicate different messages through various media. To prevent elements from competing for space, effect, and attention, it is important they are organized spatially.

The guidelines in this section allow all of these elements to coexist optimally. Organizing information by type allows users to scan an environment and receive different messaging. Consistently placing similar information in predictable locations helps build an understanding of the airport environment, allowing users to more easily perceive the space and find information.

The goals of spatial zoning are to:

• Assign the most effective location for different types of information and media
• Ensure the location of information is expected and predictable
• Create clear lines of sight on the main path and wayfinding elements
• Ensure all media enhance the overall airport experience
• Guarantee visibility by preventing different types of media from interfering with each other

Go to our digital manual for Port Authority Wayfinding for more information on spatial zoning.

Dynamic Journeys: Wayfinding That Moves with You

Digital signage has become an indispensable part of wayfinding installations across various environments. As digital technology rapidly evolves, it offers unprecedented opportunities to enhance wayfinding effectiveness. While traditional dynamic media was once limited to displaying inherently changing information like arrival and departure times, modern digital solutions now actively guide people through facilities and buildings.

Navigating this emerging and dynamic field can be challenging. Organizations often struggle to determine how to effectively implement digital applications, integrate them with existing wayfinding systems, manage their deployment, and select appropriate hardware.

With years of experience designing and implementing digital wayfinding solutions, we are uniquely positioned to help clients optimize digital technologies within their specific environments. Our expertise enables us to develop comprehensive digital wayfinding strategies that seamlessly document how to leverage both static and dynamic wayfinding in an increasingly digital landscape.

We offer flexible approaches tailored to your needs: we can create a ‘digital-first’ wayfinding system rooted in the latest digital technologies, or enhance your existing solution with digital standards that ensure smooth integration of static and dynamic expressions.

Naples International Airport: Dual Wayfinding Approach

For Naples International Airport, we propose a wayfinding family where static and dynamic signage function as equal, complementary systems—neither derived from the other.

Our integration strategy creates a seamless experience without hierarchy. Both systems share a unified visual language while maintaining unique strengths, work together during normal operations yet function independently during technical issues, and offer clear transition points between static and dynamic guidance.

Naples is a city of contrasts—ancient catacombs beneath ultramodern infrastructure, traditional craftsmanship alongside cutting-edge design. By embracing both static reliability and dynamic flexibility, our wayfinding system mirrors this essential character, embodying a city that innovatively honors its past while embracing its future.