Every place is different. 

Its purpose and spatial setting define how we, the visitors, read, interact and use the space.

The primary function of a museum, for example, is to immerse its visitors in a story, creating the need for a more identity and journey-driven wayfinding approach. On the other hand, the setting of a busy airport dictates a highly systemic solution that is flexible and unapologetically simple.

Understanding the context, dynamics, and role in the user’s life is key to every wayfinding project.

Beyond navigation.

How we move around, the tools we use to navigate, and how we read and understand our surroundings have changed dramatically. We connect people with places and spaces, empowering and enabling them to move intuitively through the world. We do so by addressing people’s hearts and minds with our inventions.

The world is complicated enough.

Buzzing inner cities, crowded airports, or transportation hubs are places with high levels of distraction and visual stimulation. The clarity in design, style, and language is, therefore, of essence to create mental space to absorb these complex situations and to put us at ease in these surroundings.

Flexibility and consistency.

Surroundings shape-shift constantly and adapt to either commercial needs or organizational changes. Consistency and system-based thinking are essential when creating a wayfinding solution that will last through time and is still working on all levels, regardless of what life throws at it.