Gaasbeek and Groenenberg — Lennik, Belgium
Client
Parks Gaasbeek & Groenenberg
Date
September 2024
Architects
Nature itself
Collaboration
Zeno Signmakers
Photography
Heroshots, Mijksenaar

Colorful Reflections of Nature

Gaasbeek and Groenenberg are adjoining parks with distinct features that create a unique landscape experience. Groenenberg is celebrated for its diverse flora and natural beauty, offering visitors a rich botanical journey. Gaasbeek complements this with its monumental buildings and historical significance, providing cultural context to the natural environment.

These complementary spaces serve as both recreational areas and cultural landmarks, combining natural exploration with architectural appreciation in a seamless visitor experience.

The Gaasbeek and Groenenberg wayfinding project transcends traditional signage. It is an integrated approach to landscape navigation. By balancing environmental preservation, intelligent information design, and visitor-centered experience, the strategy creates a model for navigating natural and cultural heritage sites while maintaining their aesthetic integrity and enhancing visitor engagement.

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Client
Parks Gaasbeek & Groenenberg
Date
September 2024
Architects
Nature itself
Collaboration
Zeno Signmakers
Photography
Heroshots, Mijksenaar
 
 

Orientation

The two parks present a unique wayfinding challenge, balancing the need for clear navigation with respect for the natural and historical environments. The design strategy transforms this challenge by implementing a cohesive system of color-coded totems: green for Groenenberg and red for Gaasbeek. This creates intuitive visual cues that guide movement while honoring each park’s distinct character.

The vibrant colors offer visibility without disrupting the natural setting. The parks’ varied terrain is addressed through signage such as maps, totems, and an accessible table model. The mirrored totems create a reflective, cohesive experience that integrates with the surroundings.

With their contrasting, yet complementary landscapes, the parks’ natural features become navigational assets. Instead of imposing artificial elements that disrupt the environment, the approach focuses on helping visitors orient themselves while preserving the parks’ aesthetic and ecological integrity.

 
 

Navigation

The core strategy developed a reliable navigation system prioritizing environmental integration and visitor experience. The approach created a logical, consistent system using tall, mirrored totems that guide visitors through the forested landscape. Key principles included transparency and the preservation of vistas, developing a universal wayfinding language applicable across both parks.

 
 
 

Experience

What distinguishes this project is its commitment to enhancing the visitor’s connection with nature and heritage. The design process involved careful consideration of how different visitor groups experience the space: nature enthusiasts, cultural tourists, casual visitors, and local residents.

The strategy recognizes that each user engages with the parks differently: a botanist studying plant species, a history buff exploring monuments, or a family enjoying recreational activities. The approach transforms potentially confusing woodland and garden paths into navigable, enjoyable spaces by creating a flexible system that blends into the environment while providing clear direction, allowing visitors to focus on their surroundings rather than worrying about getting lost.